تأثير النضج الرقمي في تعزيز التعاون التنافسي

Sajjad Hussain  Muhammad; Asfad Murtada  Saed

doi:10.36371/port.2026.2.11

Authors

Sajjad Hussain Muhammad Business Administration Dept., Technical College of Management/Baghdad, Middle Technical University, Baghdad, Iraq.
Asfad Murtada Saed Technical College of Management/Baghdad, Middle Technical University, Baghdad, Iraq .

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الملخص تهدف الدراسة إلى بيان تأثير النضج الرقمي بأبعاده (الاستراتيجية الرقمية، السوق الرقمي، العمليات الرقمية، الثقافة الرقمية، التكنولوجيا الرقمية) في تعزيز التعاون التنافسي بأبعاده (التفاعل بين المنظمات، تبادل المعرفة، الأداء المشترك، التأثير في المنافسة، الثقة المتبادلة) في المصارف الخاصة العراقية المنتمية إلى رابطة المصارف الخاصة العراقية. واعتمدت المنهج الوصفي التحليلي من خلال استبانة وُزعت على عينة من (150) مديراً من أصل (250)، وتم تحليل البيانات باستخدام برنامج (SPSS). وأظهرت النتائج وجود تأثير معنوي للنضج الرقمي في تعزيز التعاون التنافسي، مما يدل على أن تحسين مستوى النضج الرقمي يسهم في رفع مستوى التعاون التنافسي في المصارف المبحوثة.

Keywords:

Digital Maturity, Competitive Cooperation, Iraqi Private Banks Association.

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